Privacy Policy
Effective Date: July 22, 2026
This Privacy Policy explains how Midwest Gold Exchange LLC, doing business as The Gold ATM (“The Gold ATM,” “we,” “us,” or “our”), collects, uses, stores, and discloses information.
This Policy applies to information collected through our website at https://www.thegoldatm.com/, appointment scheduling, item evaluations, customer-service communications, SMS/MMS messaging, and related services.
1. Information We Collect
Information You Provide
We may collect information you voluntarily provide when you:
Contact us by telephone, email, text message, or website form.
Schedule or manage an appointment.
Ask us to evaluate an item.
Present an item for evaluation or sale.
Complete a transaction with us.
Request customer support.
Otherwise communicate with The Gold ATM.
This information may include:
Name
Email address
Telephone number
Mailing address
Appointment details
Communications and customer-service history
Information about items you ask us to evaluate
Identification information where required
Transaction records
Other information you choose to provide
Item and Evaluation Information
We may collect information concerning items presented or described to us, including photographs, descriptions, brand, model, condition, weight, purity, identifying characteristics, supporting documents, evaluation information, and purchase offers.
SMS/MMS Information
If you communicate with us by text message, we may collect:
Your mobile telephone number
Message content and message history
The date and time of messages
Consent and opt-out status
STOP, HELP, or similar requests
Information necessary to respond to and manage your conversation
Website and Device Information
When you visit our website, we may automatically collect information such as:
IP address
Browser type
Operating system
Device information
Referring website
Pages viewed
Links clicked
Approximate location derived from an IP address
Date, time, and duration of visits
Cookie and similar technology information
Information From Service Providers
We may receive information from service providers that help us operate our business, including appointment-scheduling providers, website-hosting providers, communications platforms, analytics services, advertising platforms, social-media platforms, security services, and fraud-prevention providers.
2. How We Use Information
We may use information to:
Respond to questions and customer-service requests.
Schedule, confirm, and manage appointments.
Evaluate items.
Prepare and communicate purchase offers.
Complete and document transactions.
Verify identity and ownership where appropriate.
Maintain legally required business records.
Send replies to customer-initiated text messages.
Operate, maintain, secure, and improve our website.
Understand how visitors use our website.
Measure the performance of advertising and business communications.
Prevent fraud, misuse, and security incidents.
Enforce our terms and policies.
Comply with applicable laws, regulations, legal process, and recordkeeping requirements.
Protect our rights, customers, employees, and business.
3. SMS/MMS Text Messaging
The Gold ATM uses SMS and MMS messaging primarily for one-to-one customer-service conversations.
Customers may initiate a conversation by manually texting our publicly listed business number. When you text us, you consent to receive replies related to your inquiry.
Message frequency varies. Message and data rates may apply.
Reply STOP to opt out. After you reply STOP, we may send one final confirmation message. Reply HELP for assistance, call 770-746-7237, or email sales@thegoldatm.com.
The Gold ATM does not use this program for unsolicited bulk messages, purchased contact lists, or recurring promotional text-message blasts.
Consent to receive marketing text messages is not a condition of scheduling an appointment, presenting an item for evaluation, accepting an offer, or using our services.
4. No Sale or Marketing Sharing of Mobile Information
The Gold ATM does not sell, rent, share, or disclose mobile telephone numbers, SMS opt-in data, SMS consent, or text-message information to third parties or affiliates for marketing or promotional purposes.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
All categories of information sharing described in this Privacy Policy exclude text-messaging originator opt-in data and consent. This information will not be shared with third parties except as necessary to operate our text-messaging services, comply with applicable law, prevent fraud, protect our rights, or respond to valid legal process.
5. How We May Disclose Information
Service Providers
We may disclose information to trusted service providers that perform services on our behalf, including:
Website hosting
Appointment scheduling
Business communications
Customer support
Analytics
Advertising measurement
Data security
Fraud prevention
Business record management
Service providers may use information only to perform services for us or as otherwise permitted by law. They are not authorized to use mobile opt-in information for their own marketing.
Legal and Safety Purposes
We may disclose information when reasonably necessary to:
Comply with applicable law or legal process.
Respond to a subpoena, court order, or valid government request.
Enforce our agreements and policies.
Investigate suspected fraud or unlawful activity.
Protect the rights, safety, property, or security of The Gold ATM, our customers, employees, or others.
Business Changes
Information may be transferred as part of a merger, acquisition, reorganization, sale of business assets, or similar business transaction, subject to applicable privacy requirements.
With Your Direction
We may disclose information when you direct or authorize us to do so.
6. Cookies and Similar Technologies
We may use cookies, pixels, tags, and similar technologies to:
Operate the website.
Remember preferences.
Understand website usage.
Improve website performance.
Measure advertising effectiveness.
Detect security issues.
You may adjust cookie settings through your browser. Disabling certain cookies may affect website functionality.
7. Data Retention
We retain personal information for as long as reasonably necessary to:
Provide our services.
Maintain transaction and business records.
Respond to inquiries.
Comply with legal and recordkeeping obligations.
Resolve disputes.
Prevent fraud.
Enforce our agreements.
Retention periods may vary depending on the type of information and the reason it was collected.
8. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information.
No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
9. Your Choices
Depending on applicable law, you may have the right to:
Request access to certain personal information.
Request correction of inaccurate information.
Request deletion of certain information, subject to legal and recordkeeping requirements.
Withdraw consent where processing depends on consent.
Opt out of marketing communications.
Opt out of SMS/MMS messages by replying STOP.
To submit a privacy request, contact us at sales@thegoldatm.com or 770-746-7237. We may need to verify your identity before completing a request.
10. Children’s Privacy
Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.
If we learn that we collected such information, we will take reasonable steps to delete it.
11. Third-Party Websites
Our website may link to third-party websites or services. We do not control and are not responsible for their privacy, security, content, or data practices.
Information you provide directly to a third party is governed by that party’s policies.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Changes become effective when the updated Policy is posted with a revised effective date.
13. Contact Us
Questions or requests regarding this Privacy Policy may be directed to:
Midwest Gold Exchange LLC
Doing business as The Gold ATM
2300 Windy Ridge Parkway, Suite 350S
Atlanta, Georgia 30339
Email: sales@thegoldatm.com
Phone: 770-746-7237
Website: https://www.thegoldatm.com/