Privacy Policy
Effective July 2026
This Privacy Policy describes how Midwest Gold Exchange LLC, doing business as The Gold ATM (“The Gold ATM,” “we,” “us,” or “our”), collects, uses, stores, and discloses information from users, including through our website located at https://www.thegoldatm.com/, our related services, forms, appointment scheduling, customer communications, and SMS/MMS text messaging.
By using our website or services, you agree to this Privacy Policy. If you do not agree with this Privacy Policy, you should not use our website or services.
For purposes of this Privacy Policy, “you” and “your” means the person using our website or services or communicating with The Gold ATM.
Information We Collect
We may collect information that identifies you or could reasonably be used to identify you, including the categories below.
Information You Provide to Us
We may collect information you provide when you contact us, call us, text us, schedule an appointment, submit a form, request information, sell or pawn an item, make a payment, or otherwise interact with us. This may include your name, email address, telephone number, mailing address, appointment details, item details, payment-related information, and other information you choose to provide.
Transaction, Appointment, and Item Information
We may collect information related to items you ask us to evaluate, buy, sell, pawn, or loan against, including descriptions of jewelry, gold, silver, diamonds, watches, handbags, bullion, coins, or other luxury goods, as well as pricing, offer, transaction, payment, appointment, and customer service information.
Identification and Compliance Information
Because our business may involve purchases, pawns, secured loans, payments, and transactions involving valuable goods, we may collect information needed to verify identity, comply with applicable laws, maintain transaction records, prevent fraud, and protect our business and customers. This may include identification information where required or appropriate.
SMS/MMS Text Messaging Information
If you communicate with us by SMS/MMS text message, we may collect your mobile phone number, message content, message history, opt-in or consent status where applicable, opt-out requests, HELP requests, and related information necessary to provide and manage text messaging communications.
Usage, Device, and Technical Information
We may collect technical and usage information when you visit our website, including your IP address, browser type, operating system, device information, referring URLs, pages viewed, links clicked, time spent on our website, and similar information.
Information from Third Parties
We may receive information from third parties such as appointment scheduling providers, payment processors, analytics providers, advertising platforms, fraud prevention providers, social media platforms, and other service providers.
How We Collect Information
We collect information directly from you, automatically through your use of our website, and from third parties that help us provide our services.
We collect information when you call us, text us, submit a form, schedule an appointment, ask a question, request an estimate, bring in an item for evaluation, sell or pawn an item, make a payment, or otherwise communicate with us.
Cookies and Similar Technologies
We may use cookies, pixels, tags, web beacons, and similar technologies to operate our website, understand how visitors use our website, improve performance, remember preferences, measure advertising effectiveness, and support analytics and marketing.
You may disable cookies through your browser settings, but some parts of our website may not function properly if cookies are disabled.
How We Use Your Information
We may use your information for the following purposes:
To provide our services and respond to your requests.
To schedule, confirm, and manage appointments.
To evaluate items you bring or describe to us.
To communicate with you about your inquiry, appointment, transaction, payment, or customer service request.
To process purchases, sales, pawns, secured loans, payments, and related transactions.
To verify identity and maintain required business records.
To provide customer support.
To send SMS/MMS text messages where permitted, including customer service responses and replies to messages you initiate.
To send marketing communications only where permitted by law and, where required, with your consent.
To improve our website, services, customer experience, and business operations.
To analyze website usage, traffic, and trends.
To detect, investigate, prevent, or respond to fraud, security incidents, illegal activity, or policy violations.
To comply with applicable laws, regulations, legal process, and recordkeeping obligations.
To protect our rights, property, customers, employees, business, and others.
SMS/MMS Text Messaging
The Gold ATM uses SMS/MMS text messaging primarily for one-to-one customer service communications. Customers may initiate text message conversations with us by manually texting our business phone number after finding it on our website, Google Business Profile, advertisements, business listings, or other public materials.
When you send us a text message, you consent to receive text message replies from The Gold ATM related to your inquiry. These messages may include responses about our location, hours, appointment availability, services, item evaluation process, payments, transactions, or other customer service matters.
We do not use this SMS/MMS program to send unsolicited bulk messages, purchased-list messages, or recurring promotional text message blasts. Message frequency varies based on your inquiry and your interaction with us. Message and data rates may apply.
You may opt out of SMS/MMS messages at any time by replying STOP. After you reply STOP, we may send one final confirmation message to confirm that you have been unsubscribed. You may reply HELP for assistance or call us at 770-746-7237.
Consent to receive marketing text messages is not a condition of purchasing, selling, pawning, or using any service from The Gold ATM.
We do not sell, rent, share, or disclose your mobile phone number, SMS opt-in data, SMS consent, or text messaging information with third parties or affiliates for their marketing or promotional purposes.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
All categories of data sharing described in this Privacy Policy exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties except as necessary to provide our text messaging services, comply with applicable law, prevent fraud, protect our rights, or respond to legal process.
Sharing Your Information
We may share information in limited circumstances, including the following:
Service Providers
We may share information with vendors, contractors, and service providers that perform services on our behalf, such as website hosting, appointment scheduling, payment processing, communications, customer support, analytics, advertising, security, fraud prevention, and business operations.
These service providers are authorized to use information only as necessary to provide services to us or as otherwise permitted by law.
Third Parties You Direct Us to Use
We may share information when you direct us to do so, such as when you choose to use a payment provider, scheduling provider, map service, social media platform, shipping provider, or other third-party service.
Legal, Compliance, and Safety Purposes
We may disclose information when we believe disclosure is necessary to comply with applicable law, regulation, legal process, subpoena, court order, government request, or recordkeeping requirement; to enforce our policies; to detect or prevent fraud, security issues, or illegal activity; or to protect the rights, property, safety, or security of The Gold ATM, our customers, employees, business, or others.
Business Transfers
We may share or transfer information in connection with a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction.
Aggregated or De-Identified Information
We may share aggregated, anonymized, or de-identified information that does not reasonably identify you.
Third-Party Websites and Links
Our website may contain links to websites, platforms, maps, payment tools, scheduling tools, social media pages, or other services operated by third parties. We do not control those third-party services and are not responsible for their content, privacy policies, or data practices. Information you provide directly to third parties is governed by their own privacy policies and terms.
Your Choices
Depending on where you live and applicable law, you may have certain rights and choices regarding your information. These may include the ability to:
Request access to certain personal information we maintain about you.
Request that we correct certain personal information.
Request deletion of certain personal information, subject to legal and business recordkeeping requirements.
Opt out of SMS/MMS text messages by replying STOP.
Opt out of certain marketing communications.
Withdraw consent where we rely on consent to process your information.
To make a privacy-related request, contact us using the contact information below. We may need to verify your identity before responding to certain requests.
Please note that we may retain information where required or permitted by law, including for transaction records, fraud prevention, legal compliance, dispute resolution, security, and legitimate business purposes.
Email Marketing
If you provide your email address or otherwise opt in to email communications, we may send you emails about our services, appointments, updates, or other business communications where permitted by law.
You may unsubscribe from marketing emails by following the unsubscribe instructions in the email or by contacting us. Even if you opt out of marketing emails, we may still send transactional or service-related emails, such as appointment, payment, transaction, or customer service messages.
Data Security
We use reasonable technical, administrative, and physical safeguards designed to protect information from unauthorized access, disclosure, use, alteration, or destruction.
However, no security system is perfect or impenetrable, and we cannot guarantee the absolute security of your information.
Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide our services, comply with legal and regulatory obligations, maintain business records, resolve disputes, enforce agreements, prevent fraud, and protect our rights.
Children’s Privacy
Our website and services are not directed to children under the age of 18. We do not knowingly collect personal information from children under 18.
If we become aware that we have collected personal information from a child under 18, we will take reasonable steps to delete that information, unless retention is required or permitted by law.
California Privacy Rights
California residents may have certain rights under California privacy laws, including rights to request access to, correction of, or deletion of certain personal information, and rights to opt out of certain data sharing where applicable.
As stated above, we do not sell, rent, share, or disclose mobile phone numbers, SMS opt-in data, SMS consent, or text messaging information with third parties or affiliates for their marketing or promotional purposes.
International Users
The Gold ATM is based in the United States. If you access our website or services from outside the United States, your information may be transferred to, stored in, or processed in the United States or other countries where our service providers operate.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, regulatory requirements, or business operations.
If we make material changes, we may provide notice by posting the updated Privacy Policy on our website or by other means consistent with applicable law. Your continued use of our website or services after an updated Privacy Policy is posted means you accept the updated Privacy Policy.
Contact Us
If you have questions about this Privacy Policy, our privacy practices, or your choices, you may contact us at:
Midwest Gold Exchange LLC
Doing business as The Gold ATM
Website: https://www.thegoldatm.com/
Phone: 770-746-7237
Main Location:
2300 Windy Ridge Parkway, Suite 350S
Atlanta, GA 30339